Success in the music industry requires expertise, consistency and, not least, flexibility, as this sector has gone through a number of extreme and rapid changes during the past ten years.
Founded in 2002, Soulfood Music has developed to become one of Germany’s three largest independent distributors during the most difficult years the industry has experienced so far. With more than 100 labels under on its books and a genre-transcending roster which includes a wide range of musical directions – from metal/rock through pop, urban, re-issue and jazz to world music – Soulfood Music has become a major network in the German music landscape.
Along with CD releases, the Hamburg-based company also offers distribution channels for music and film DVDs, Blu-rays and merchandise.
The fact that Soulfood Music has grown to be one of the largest independent distributors during the most challenging times ever faced in the industry can be put down to the many years of experience its two founders, Georg Schmitz and Jochen Richert, and their team look back on. Between 1990 and 1998, they both worked for the record company, Intercord, before moving on to Edel GmbH, where they were in charge of developing the independent distribution company, Connected. When Soulfood Music was launched in 2002, Schmitz and Richert knew what the industry and the zeitgeist demanded of independent suppliers.
Soulfood Music provides a global distribution network and, alongside classical distribution deals, it offers individually tailored models, keeping abreast of the times and supplying an answer to the changing and increasingly formidable demands of today’s music industry.
Many established acts are tired of signing away all their rights to a major company, and living from one advance to the next.
Furthermore, they have no control over their albums or destinies in Europe.
Our European set-up offers artists a way out of that scenario.
What we are offering is a hybrid license/distribution deal.
We do not license the recordings (those still belong to the artist); we merely license the exclusive right to distribute his/her album over an agreed time period.
We pay a fixed dollar royalty for each unit sold of the album – payable monthly.
At our cost, we manufacture the album in accordance with the artist’s instructions and then distribute the album throughout Europe for the agreed time period.
At our cost, we contract PR and marketing for the album.
So, in effect, under our hybrid license/distribution deal, the artist is the label, and we function as that artist/label’s distribution/logistics/marketing partner in Europe.
After the term of our agreement has finished, the artist can continue with us or move onward; the rights to the album remain his/hers.